Who we are
Our founder Daniel has a background in banking and worked at board-level at Landal.
Gaining Business Analysis Experience in Banking
Daniel has seven years of experience in banking and investing, with significant time spent at Rabobank. He holds a Master's in Finance and Investments, which has helped him develop strong business analysis skills and the ability to ask the right questions to executives, even when those questions might be uncomfortable.
Becoming a Strategy Director at Landal
In 2019, Daniel joined Landal GreenParks as Director of Strategy, Transformation, and M&A. He played a key role during the acquisition by Platinum Equity, collaborating with private equity and leading internal investment teams. His projects focused on the integration with Roompot and developing strategies for cost reduction and international growth.
Founding Leisure Economics
In 2025, Daniel founded Leisure Economics to pursue his long-term dream of working for himself. The consultancy aims to provide clear, actionable strategies for businesses in the leisure sector, emphasizing sound financial principles and effective execution.
Our core values
Three values shape how we work, what we promise and what we refuse to compromise on.
Curious
Everything starts with a genuine interest in your business and the choices that shaped it. We love leisure, and our curiosity helps us understand your ambitions, challenges and opportunities in depth.
Courageous
Our work is thorough and fact-based. We stand behind our advice, even when the message is uncomfortable, and are not afraid to ask the difficult questions others may avoid.
Sensitive
Strategy affects people, careers and confidential information. We handle every conversation with care, discretion and respect—while remaining clear about what needs to be addressed.
Transparent
Our process, recommendations and deliverables are clear from the outset. We keep communication open throughout, so you understand not only our conclusions, but also the reasoning behind them.